Privacy Policy

1. About this policy
This policy explains how ALT PRODUCTS AU PTY LTD (ACN 686 308 663) (Alt‑Form, we, us) collects, uses, discloses and protects personal information when you use alt‑form.com.au and our related services (the Services). We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. What we collect
Depending on how you interact with us, we may collect:
● Identity & contact: name, business name, role, email, phone, billing/delivery addresses.
● Account & transaction: login credentials, order history, invoices, payment method details (processed by our payment providers), delivery instructions.
● Professional details (where relevant): pharmacy/practice details, registrations, licences.
● Communications: enquiries, support requests, feedback and survey responses.
● Website & device: IP address, browser/device type, pages viewed, cookies and similar technologies, and interactions with our emails and ads.
● Sensitive information (only if necessary and lawful): health information supplied to enable lawful supply of therapeutic goods, adverse event reports, or information provided by your clinician/pharmacy. We will obtain consent where required by law.If you choose not to provide certain information, we may be unable to provide parts of the Services.

3. How we collect information
● directly from you (e.g., registration, checkout, forms, calls, emails);automatically via cookies and similar technologies when you use the Site;
● from third parties where lawful (e.g., payment processors, delivery partners, identity verification, analytics/advertising providers, and, if relevant, clinicians or dispensing partners); and
● from publicly available sources for business contact validation and fraud‑prevention.

4. Why we use information
We may collect, hold, use and disclose personal information to:
● provide and improve the Services; process orders and payments; arrange delivery; manage returns and warranty claims;
● verify identity, prevent fraud and secure our systems;
● communicate with you about your account, orders, support and updates to our terms and policies;
● comply with legal and regulatory obligations (including health‑record or product safety obligations where applicable);
● conduct analytics, research and product development (using de‑identified or aggregated data where possible);
● offer marketing communications where permitted by law (you can opt out at any time); and
● recruit and assess job applicants.

5. Disclosure of personal information
We may disclose personal information to:
● our staff and contractors on a need‑to‑know basis;
● service providers (hosting, cloud storage, payment processing, delivery/courier, support, analytics, advertising, identity verification);
● professional advisers (lawyers, auditors, insurers);
● regulators and law‑enforcement agencies where required or authorised by law;
● another entity in connection with a restructure or sale of our business; and
● (if applicable) your prescribing clinician and the dispensing pharmacy to enable lawful supply of therapeutic goods.
Where practicable, we de‑identify data before using it for analytics or research.

6. Overseas disclosure
Some service providers may be located outside Australia. Where we disclose personal information overseas, we will take reasonable steps to ensure recipients handle it consistently with the APPs.

7. Cookies & analytics
We use cookies and similar technologies to operate the Site, remember preferences and understand usage. You can usually disable cookies in your browser, but some features may not function properly. We may use analytics and advertising tools that collect information about your use of the Site to help us improve performance and measure campaigns.

8. Security
We maintain administrative, technical and physical safeguards designed to protect personal information from unauthorised access, alteration or disclosure. No method is completely secure; if a data breach is likely to cause serious harm, we will assess and—where required—notify affected individuals and the Office of the Australian Information Commissioner (OAIC) under the Notifiable Data Breaches scheme.

9. Retention
We keep personal information only for as long as needed for the purposes described or as required by law (e.g., health or financial record‑keeping). We then take reasonable steps to destroy or de‑identify it.

10. Access & correction
You may request access to, or correction of, the personal information we hold about you. We will respond within a reasonable time and may need to verify your identity. In limited cases we may refuse access as permitted by law; if so, we will tell you why and how to complain.

11. Your choices
● Marketing: You can opt out via the unsubscribe link or by contacting us.
● Cookies: See Cookies & analytics for how to control cookies.
● Sensitive information: Where we rely on consent to collect/handle sensitive information, you may withdraw consent at any time (this may affect our ability to provide some Services).

12. Children
Our Services are intended for business customers and adults. If you believe a child has provided us personal information, please contact us.

13. Changes to this policy
We may update this policy. The updated version will be posted on the Site with a new “Last updated” date. Significant changes will be highlighted where appropriate.

14. Contact & complaints
Contact our Privacy Officer at support@alt-form.com.au.We aim to resolve complaints promptly. If you are not satisfied, you may contact the OAIC (oaic.gov.au, 1300 363 992, GPO Box 5218 Sydney NSW 2001).